Sustainable Growth for Purpose-Driven Organizations
Keynotes, consulting and workshops that align your board, leaders, and boots on the ground to drive sustainable growth.
To drive sustainable growth
year after year,
you have to provide member
experiences that are
relevant and valuable.
But here are the challenges that consistently arise…
Growth is stagnant, but your resources are running at warp speed
You have conflicting priorities on what will drive the best results
Often, policy and people are preventing the organization from moving forward
The data isn't showing why members leave and how to improve retention
There’s misalignment between board expectations and the tools to get there
The messaging isn’t driving enough value to attract new members at scale
Your Strategy to Sustainable Growth
You’ll experience quick wins and build long-term sustainability
when you take a systematic approach for growing your organization.
1. Know Your Numbers
- Clarify the right formulas that provide true data
- Isolate the greatest opportunities for quick wins
- Drive board buy-in and team morale with new membership growth based on the data
2. Know Your Resources
- Create a member first culture
- Leverage internal and external resources to test ideas
- Deliver personalized member experiences
3. Know Your Value
- Leverage member feedback to guide your brand promise
- Use this messaging to drive relevance in the marketplace
- Create internal and external messaging for the key problems you solve for members
4. Know Your Plan
- Drive new growth with clear strategy
- Forecast with clarity for sustainable growth
- Energize your team empowering them to serve members better and drive sustainable growth
Hi, I'm Velma
I learned a systematic approach for driving Sustainable Growth in a unique way.
Just out of high school, I joined a small team who was tasked to grow a conservation membership non-dues revenue by $3 million dollars. This was a 3-year vision on a small island in the Bahamas. We were successful in the growth because we saw that all membership came down to belief in a cause and a sense of community.
Every member organization is made up of members who believe something about the organization. It takes research to know how the cause changes over time so you can remain relevant and consistently deliver value for your members.
Taking the same lesson, I created an education trust fund that raised over $100,000 to cover my education, which brought me from the islands to the United States.
Each stage of my career reinforced this lesson until using the same principles as a Vice-President and Officer in a multi-million-member association, I led one of the largest membership growth turnarounds in the history of the organization.
Today, I train purpose-driven leaders to achieve the same kind of sustainable growth in their own markets.
Let’s Connect!
Need some inspiration? Just say...
Hey Alexa! Ask Inspire Me to play Velma Knowles!
My story has been included with an elite group of individuals such as Steve Jobs, Brene Brown, Barack Obama, Elon Musk, Dalai Lama, Jeff Bezos, JK Rowling, and Tony Robbins to help spread inspiration through Alexa and Inspire Me!
You must enable the Inspire Me skill on your Alexa.
Click here for more information.
Let’s drive sustainable growth together:
Keynotes
- Learn the 4 principles for sustainable growth
- Gain internal alignment with your board, leaders, and teams
- Create a path forward using a systematic approach
Workshops
- Clarify your value proposition for market differentiation
- Increase team collaboration and effectiveness with a member first culture
- Improved member satisfaction and service
Consulting
- Discover quick wins for immediate membership growth.
- Build a sustainable membership growth model
- Improved member engagement, value, and retention
What you can expect after a workshop or keynote?
What Your Peers Say...
If you want to start your day with a bolt of energy that blows coffee away – CALL VELMA! Within minutes of hitting the stage, she had 6—donor relations professionals on their feet and thinking differently about communication styles.
We hired Velma to speak to our chapter leaders on membership and it was FANTASTIC!
Velma – thank you for the fabulous presentation you gave to our members! They are still talking about it.
Velma is highly experienced and knowledgeable in areas of marketing, membership and customer experience. She supported our organization’s renewed membership growth through revised strategy and the successful execution of planned activation.
Unbelievable energy! Velma came recommended to our commercial real estate group in South Florida and the level of energy she brought was amazing. She was very good at audience engagement and had our crowd of 100 laughing often. I would highly recommend her for speaking engagements as well as working with small teams to get motivated and all rowing in the same direction.
A Few of My Valued Clients
Here are 3 ways to
get quick wins in your
membership growth
Book A Discovery Session with Velma
Find out how Velma can best help you drive sustainable growth
by scheduling Your Free 30-minute Discovery Session
Connect with Velma
Please fill out the form below to schedule a free Discovery Session