Get your Free Copy: 4 Value Drivers of Leadership

Building a member-first organization requires an empowered team,
armed with a systematic approach that will provide member experiences that are relevant
and valuable. 

The key to this success are the 4 drivers that build sustainable membership growth.

These customized workshops are focused on the key areas that drive the greatest results.


4 Drivers to Sustainable Growth, In Action

Move from strategy to action.  

When you learn the systematic approach to sustainable membership growth, you will deliver relevant valuable member experiences where members believe in your mission, benefit from your solutions, and belong to your organization …for life!

Based on over two decades of proven application, this model for sustainable growth will provide you and your team with the roadmap needed to build your organization of the future, starting today.

Learn the 4 drivers for sustainable membership growth and transform your organization to ensure future relevant value for your members of today and tomorrow.

Key takeaways include:

  • Learn the 4 drivers for sustainable membership growth
  • Gain internal alignment with your board, leaders, and teams
  • Create a plan forward using a systematic approach

*Available in a Two-Day deep dive Know to Grow: A Systematic Approach to Sustainable Membership Growth Workshop

Learn to apply the 4 Drivers for Sustainable Membership Growth for your organization.

There are a handful of key success factors that you need to know so that you can lead and grow your organization and your membership. In this two-day intensive program, you will:

  • Focus on where you have the greatest opportunities for quick wins 
  • Identify what’s working, what’s not working and what’s missing
  • Understand the VOM – voice of the member
  • Segment to personalize for increase retention, engagement, and satisfaction
  • Clarify your value proposition for differentiation
  • Connect your value triggers: belief, benefit and belonging 
  • Build your path forward focused on impact and results 
  • Breakdown silos to gain buy-in and consistency for sustainable growth
  • …and More

Let’s build sustainable membership growth, together!

Who should attend? The top 2-3 team leaders responsible for driving your membership strategy
Limited to 12 participants for personalized attention and engagement. 

Contact Velma at to for details on the next upcoming workshop.


Building a Member-Centric Team,

How would you feel if your organization had a Member-First Team? There is no doubt that your team has too much to do and not enough time or capacity to do it all. 

The key to sustainable membership growth for your organization is not just focusing on growing your membership, but equally important, is focusing on your members member-centric organization. 

Build a team culture that strategically puts your member-first. Break down silos, build trust and transform your organization’s communication. 

In this program you will learn how to build a member-centric team, strategically.  

Key takeaways include:

  • Design a member-centric culture
  • Increased team collaboration and alignment
  • Improved member satisfaction and service

Let’s build sustainable membership growth, together!



How to Create Extraordinary Member Value

Members join based on a belief. Members believe that you have the solution to their problems. 

Members engage based on benefits. Members connect with other members for the benefits of building relationships through networking, learning the latest industry insights, sharing their knowledge, and growing in their field. 

Members stay based on a sense of belonging. Members want to ‘feel’ like your organization is the place they can call home.

In this program you will get clear on the key question in the mind of your future-member: ‘why should I buy from you?’ Why should a member do business with you and how can you create extraordinary value that positions your organization for sustainable membership growth.

Today’s members and consumers want more than your stuff. They want a ‘relevant value’. They want an experience that is

Key takeaways include:

  • Clarify your value proposition that’s different
  • Learn the 3 key reasons for joining any organization
  • Build greater relevance through unique packaging


Managing the Membership Experience by Design 

How do members interact with your organization? Is your member journey one built by design or default?

When a member joins, they have a certain expectation about how they will connect with your organization. Every organization is shouting the need for member engagement. Getting members to buy more or do more is only part of the equation, on side of the coin.

The second side to the coin is the power within the organization to manage the membership experience. Design experiences that leverage not only the way members engage with your organization, but more importantly the way members engage.

When you design a member experience where members ‘feel’ like they belong, they will want to buy more, do more and stay longer.

You can increase member engagement and ultimately member retention when you apply a systematic approach do so by design, not default.

Key takeaways include:

  • Utilize member mapping to connect the dots
  • Identify your member ‘moments of truth’
  • Creating member experiences that delight



Leadership Alignment: Closing the Leadership Gap

As an organizational professional, nothing is more important than ensuring your members get and stay engaged in your organization. But, like many associations, you struggle to gain alignment with your people, processes, and your technology.  

Gaining greater alignment is essential to leading membership and organizational growth. If you want more member engagement, greater member retention and higher member loyalty, lead through alignment. 

Experience leadership insight through this virtual or face-to-face board game. Dig into this leadership simulation that addresses the challenges you face in aligning people, process, and technology. 

Key takeaways include:

  • Open sharing and communication designed to build greater trust
  • Challenges your team members to embrace who they are as leaders
  • Forge stronger relationships that better align your people, processes, and technology 


Book Velma to equip and engage your Board, Leaders and boots on the Ground.