I had the pleasure of hearing Velma speak during an Ignite session at American Society of Association Executive’s (ASAE) Great Ideas conference. She was an engaging and motivating speaker who was able to connect with her audience through humor, empathy, and sincerity. As a passionate birder (birdwatcher), Velma was able to transport us through her words to the bush —patiently waiting for the next colorful and intriguing bird. She was able to talk about this hobby in a way that inspired us to apply it to our work as association professionals — using the binocular to focus, having patience, and appreciating the diversity, beauty, and grand expression of it all so that we can innovate. It was a pleasure experiencing Velma’s wisdom and insight.