Creating Your Compelling Value Proposition with Distinction
Organizations and Association need a new strategic competitive advantage. Disruption has disrupted the membership model.
Gone are the days of build it and they will join; Host it and they will attend and bill them and they will pay.
In this presentation, audience members will:
✓ How a powerful value proposition can help you build sustainable membership growth and a unique competitive position
✓ How to convey relevant VALUE members will respond to
✓ Connect your value triggers: belief, benefit and belonging