Creating Your Compelling Value Proposition with Distinction

Organizations and Association need a new strategic competitive advantage. Disruption has disrupted the membership model. 

Gone are the days of build it and they will join; Host it and they will attend and bill them and they will pay. 

In this presentation, audience members will:

✓ How a powerful value proposition can help you build sustainable membership growth and a unique competitive position
✓ How to convey relevant VALUE members will respond to 
✓ Connect your value triggers: belief, benefit and belonging
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